Our Mission
We are passionate about making each day the best it can be. We believe that kindness is imperative to a happy world. We support each other and agree, “together is better”. We are open and compassionate to all. We appreciate when goods are well made and that will last for years, maybe even a life time. We are thoughtful and specific in our purchases. We are mindful stewards of our planet and want to leave it a little better than we found it. We do our part in keeping waste out of landfills. We strive to make daily choices that protect our resources on the earth and in our joy hearts.
Scroll on and meet these wonderful ladies!
The women behind Azalea
The women behind Azalea
Meet Chloe
Chloe cherishes calling Sandpoint home. She moved from New Mexico in 2015. Her dad was a ceramic artist which gave her a deep appreciation for handmade goods. She was raised to value the effort and beauty of craftsmanship. Her mom was a big thrifter. Chloe remembers having a variety of new used and handmade clothing growing up.
At the age of 14 she got her first job at a boutique and continued to work there through high school and college. She fell in love with the magic of retail and dreamt of one day owning her own shop. Her biggest treasures are her two daughters Blaire and Sage they enjoy skiing, boating, and camping adventures together.
Chloe is passionate about supporting her community. She volunteers and donates regularly to a variety of nonprofits. She loves everything about the shop and hopes you do too.
Questions and answers
Morning Person or Night Owl? I tend to stay up late, catch me at night revamping the shop windows.
Fav. Movie? The Greatest Showman. It has such a wonderful story, touching on the moral compass in us all. The songs are so powerful, and I’m a sucker for musicals!
Fav. clothing item? Denim jackets, I easily have a half a dozen
Most asked questions? All the questions about Piper (there are a lot!), also if I own the shop.
Fav. Artist? I’m a T Swift fan. She is the Wille Nelson of the day, when it comes to being a storyteller. I also love songs that remind me of my childhood like Tracy Chapman, or rapping to Salt N Pepper’s Shoop, LOL.
Coffee drink? Vanilla latte hot or cold (depending on the weather)
Meet Myriah
Myriah has been with Azalea since 2021, and our manager for almost as long. Anything that doesn’t involve making the store look pretty - she handles! That’s social media, communicating with consignors/local artists, scheduling workshops, keeping our clothing inventory fresh and the like. When asked about her connection to retail, she says consignment culture is her jam. “I grew up thrifting, so buying brand new has never been my style. I love that we can be halfway in-between - everything looks new but isn’t."
What is her favorite thrifted item? “A good jumpsuit. But I’m happiest in a pair of jeans and a sweatshirt.”
Questions and answers
Three things from your bucket list? Backpack in Glacier, hike the South Kebab Trail, buy a house
A word you use most often? Discombobulated
Comfort film? You’ve Got Mail, or The Holiday
Question you are asked most often? “Do you have this in another size?”
Go to coffee order? Drip with cream
Meet Bailee
You'll most likely see Bailee on a Saturday, or Tuesday - with a full bag of consignment and her smiling son, Silas on her hip.
Working at Azalea, she says, "Thrifting is my addiction so being apart of a business that honors quality second items is amazing and of course the ladies I get to work with and customers I can create new relationships with."
Questions and answers
Three items from your bucket list? Buy land with a house, become a self efficient homesteader, road trip and backpack around the US.
What is your favorite style/clothing item right now? Always looking for that perfect flowy maxi dress but being a homebody, I practically live in a fuzzy robe.
Least favorite drink? Energy drinks
Comfort film? Pride and Prejudice! Let me know when someone finds Darcy and tell him I'm at Azalea!
Favorite word? A word you use most often? If I'm to be honest it's probably sh**t because life does tend to dish a lot of it out but since I refer to people as Honey we'll go with that instead.
What is your go-to coffee order? Brown sugar oat milk latte w vanilla cold foam
Meet Blaire
Chloe's eldest daughter works summers and weekends! Her favorite thing about working at Azalea, is having conversations with all the customers. Blaire, like her mom started working young. She is always on point when it comes to the latest youthful trends. She wants to travel to New York and Australia. She loves to play volleyball and hope to play some day in college. Pink Lotus with white peach and guava is her caffeine of choice,. When asked her fashion interests? Blaire said “I’m really into vests and shoes, lots of shoes haha."
Questions and answers
Favorite playlist/band/song right now? TV girl
Favorite word? A word you use most often? Pookie
Comfort film? Outerbanks
Least favorite drink? Horchata
Morning person? Night owl? 50/50
Question you are asked most often? “Can I use the dressing room?”
Meet Elsie
If you've ever walked into Azalea and thought "man, I like these tunes" chances are it's probably an Elsie playlist. She loves "all kinds of genres: 80s, R&B, Cleo Sole, Sade, and lots of indie music: Tame Impala, Mac Demarco...I could go on and on haha." She's also a dreamer, and travel is a big part of her plans. "I'd love to travel anywhere and everywhere, grow a family, and have my photography published in a magazine"
When asked about Azalea she says "We’re a team and we care about each other. Chloe treats us all as important and puts effort into making a healthy work environment."
Questions and answers
Go to coffee order? Iced honey latte or just black
Comfort film? Lord of the Rings and Secret Life of Walter Mitty
Least favorite drink? Carbonated coffee
Favorite style/clothing item? My overalls!
Question you are asked most often? "Is Chloe in?" "Where’s Piper?"
Meet Lucy
Lucy started her Azalea journey in 2020 when Brooke owned the store! She returned for Chloe in summer 2022, helping us cover busy days. Lucy is our modeling aesthetic queen, always jumping in to make an outfit reel or pull an all day shift.
She loves the sustainable, yet practical way Azalea helps people find pieces & products they love. If you want to get her a drink: make it a dirty chai (no La Croix please!). Linen pants are her closet staple. What she can’t decide is a favorite music artist “it’s an impossible question! Just come into the shop while I’m there and you’ll hear it all.”
Questions and answers
Three items from your bucket list? swim in the Dead Sea, own a business, snowboard in Japan
Comfort film? Megamind
Night owl or morning person? “If there’s caffeine awaiting me, then morning 100%”
Question you are asked most often? "What’s that wonderful smell?”
Meet Piper (the dog)
You will find Piper in the shop on most Tuesdays with Chloe. She is a Golden Retriever who was born in 2020 from a breeder in Bonners Ferry. She has a pretty good life as the ultimate shop dog. Whether she’s basking in the sun by the doorway or eagerly greeting customers she will win your heart. She enjoys belly rubs, treats and might flash you a toothy smile.
Questions and answers
Word used most often? Woof
Comfort film? Lady and the Tramp
Question asked most often? “Can I pet you”
Go to coffee order? Pup cup
Our History
Azalea Handpicked Style started in 2015 by Brooke Moore as a pop up shop. Customers were huge fans from the beginning so a permanent location was a must. Downtown Sandpoint on 1st Ave. was where Brooke began curating quality, trendy clothing for women and men. The community loved the concept of this small business. Azalea quickly outgrew its small store front, so a wall came down in 2018, and Azalea expanded into the current location it is in today. Brooke still is a part of the Azalea family and continues to consign with us. She has such amazing taste for all the fun treasures!
In 2020 the shop was sold to Liz Murphy. Liz always had an eye for quality resale as she owned a kids consignment store in the Cedar Street Bridge. Liz found joy in all the pretty things and ran Azalea for nine short months prior to her passing in 2021. She left a legacy and will live on in our hearts forever.
The shop was then sold to Chloe Jenkins in 2022, who currently owns and operates Azalea today. Just as the clothing finds new life through each new owner, so does the shop. Each one of us have styled Azalea a bit differently, but overall quality and purpose have always been a part of this story.